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Beauty Basics 101
Introduction
About the instructor
Introduction to Beauty Basics
Intro to Formulation Principles
Week 1- Market Research, Lab Safety, Equipment Overview
Determine the market you want to serve
What do they aspire to be?
Where do they shop?
Market Research Review
Lab Safety
Standard Operating Procedures
Equipment Overview
Week 2- Business structure & Chemistry Overview
Legal, Insurance, Professional Membership
Location considerations for production and sales
Vedor selection, distribution considerations
Chemistry Overview
Week 3- Financing, COGs, Pricing Considerations, Ingredient Overview and Selection
Financing your business
Determine cost of goods (COGs)
Pricing your products
Ingredient selection
Packaging selection
Labeling Requirements (USA, EU, AU)
Week 4- Team, Brand, Marketing, Emulsions, Extractions & Tinctures
Building your team in the beauty industry
Developing your beauty brand identity
Marketing strategies used in beauty
Practicing Emulsions
Practicing Extractions
Practicing Tinctures
Week 5- Supply Chain, Vendor Selection, Working with clay, Working with mixtures
Supply Chain
Logistics
Working with Clays
Compounding Mixtures
Understanding preservatives
Week 6- Creating a Pitch, Understanding Final Production and Testing
Creating a pitch deck
Understanding your unique selling point
Understanding production standards
Developing quality control standards for production
Understanding surfactants
Week 7- Perfect your pitch deck, working with anhydrous ingredients
Continue work on pitch deck
Understand anhydrous ingredients
Practice making scrubs, balms and oils
Week 8- Putting it all together
Present your pitch to class
Present your mock product line to class
Determine cost of goods (COGs)
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